The new Ford Fiesta rival is priced from £16,250 in Active trim, powered by a 75bhp 1.2-litre petrol engine. Entry-level models receive 16in wheels, automatic brake assist, heated wing mirrors, automatic air conditioning and Peugeot's i-Cockpit infotainment system.
Prices rise to £17,350 with a 99bhp turbocharged engine, while mid-spec Allure trim with the same engine is £18,850. The eight-speed automatic gearbox option adds £1400 to the spec, but 17in wheels, a black B-pillar and leather-style seats are standard at this level.
Range-topping GT-Line trim starts from £20,700, and includes mood lighting, twin-exhausts and a black contrasting roof. On GT-Line and EV-specific GT trim, black wheel arch extensions are applied because the two versions get a 12mm-wider track than lesser 208s. On the GT-Line, it’s for effect only, but the EV’s powertrain necessitates it because its front axle has a wider stance. Peugeot’s designers, like a lot of companies, would prefer the 208 to feature larger wheels, but “in this segment, cost is important”, said Yann Beurel, the 208’s design manager.
All trim levels can also be equipped with a 1.5-litre diesel engine from £18,850, but more interesting is the pricing of the 136bhp all-electric variant.
The e-208 starts from £25,050 in base Active form, with four trim levels topped out by bespoke GT spec, maxing the range out at £29,650. That pricing includes the £3500 government grant and a high-speed domestic charging cable, which is claimed to be capable of charging the e-208 in 7.5 hours from a 7kW charging point. Top-spec models feature adaptive cruise control, a stop-start system, lane assist, Alcantara interior trim and a larger 10in infotainment display.
Specification details further down the e-208 range are largely identical to conventionally fuelled variants, but the EV sits on 16in steel wheels in Active and Allure trim.
The company has also now confirmed finance package options available for the 208. The electric e-208 can be leased from £289 per month over 48 months, with a customer initial rental of £5450 and optional final rental of £8978. Monthly payments for conventionally fuelled models begin at £229, with a customer initial rental of £700 and optional final rental of £6138.
Around 4cm longer, lower and 30kg lighter than the car it replaces, the new 208 will offer a “more dynamic stance” than the previous one, according to Beurel, who describes its looks as “futuristic and young”.