Currently reading: Morgan plots range expansion after major investment
Cash infusion from venture capitalist will help 110-year-old British firm expand range and production, with goal to double sales

Morgan has sold a stake in its company to Italian venture capitalist firm Investindustrial - and the British firm says the investment will allow it to massive expand its range and production facilities.

Announced at the Geneva motor show, the “significant new capital investment” makes Investindustrial the single biggest shareholder in the Morgan Motor Company. The amount the firm paid has not been disclosed.

The Morgan family will retain a share in the 110-year-old company, while management and staff will also have a share in the now-Italian-owned business. Morgan unveiled the Plus Six, its first new model in 19 years, at Geneva.

Morgan chairman Dominic Reilly said: “The last two years have been the most successful for Morgan and we want to build on that success and secure our long term future.

“This is a new partner that is absolutely right for the company to let us grow and fulfil our potential globally. It allows us to increase our sales and marketing activity worldwide and upgrade and invest in our factory and visitor centre.

“We will expand production, accelerate product development, develop new cars and recruit more staff to our Malvern base and worldwide. This expands production and secures the long term future in Malvern while retaining hand crafted sports cars that are hand built; these are at the heart of the company."

The firm currently sells around 750 cars a year, and is aiming to double this to 1500 in the coming years. The cash will also allow it to accelerate development of its proposed flagship model

Investindustrial also owns a large stake in Aston Martin. It bought a 37.5% stake in Aston in 2012, which has since been reduced following the company’s stock market listing, and was a key player behind the appointment Andy Palmer to lead that company in 2014.

Palmer devised the Second Century plan for Aston launch seven all-new cars over seven years, including new mid-engined models, SUVs and the rebirth of Lagonda as an electric-only brand.

Aston Martin released its own statement on the news. “We would like to congratulate both Investindustrial and Morgan Motor Company on this agreement. It is encouraging that another independent British car company is flourishing and attracting high-quality investors.”

Read more

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Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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wilsonlaidlaw 8 March 2019

Hopefully that might mean they are as well built as a Fiat???

My early Morgan Three Wheeler has been a disaster. It has only done 7500 km because for much of the time since 2012, it has been broken. Hopefully after being totally re-manufactured at the factory last autumn, with a new chassis and lots of other bits it might be better now. I wonder if the forthcoming purchase was one of the reasons, along with the insolvency of Frazer-Nash, for the cancellation of the electric Three Wheeler, in which I would have been quite interested. I would have hoped for a more powerful engine than the rather feeble 54bhp of the electric prototype. Morgan's overseas service arrangements need a big overhaul. Their arrangements in France are pitiful. 

Speedraser 5 March 2019


Devastating. This is precisely what Morgan is not, has never been, and never should be. Morgan is literally unique in the industry. That's what made it special. It has survived for 110 years by being small, and family-owned. That it was the oldest original-family-owned car company in the world WAS one of its truly charming and appealing characteristics -- apparently that's now over. It's terribly sad that they'll now be run by a venture capital firm (for the record, I have nothing against such firms, but it doesn't fit what Morgan is AT ALL). Growth, increasing "marketing activity," accelerated product development -- NOT doing this is what set Morgan apart from everything else. This sounds exactly like what Peter Morgan was advised to do years ago by a "business consultant." He did NOT follow that advice -- and the company prospered. Morgan doesn't fit into "standard" business strategies. This is a crying shame.

vptessesteve 5 March 2019

Good news but Morgan are a

Good news but Morgan are a very small business in comparison with the firms reported as reviewing their post bexit future....  750 cars a year by Morgan - Honda 160,000 a year.