Currently reading: Maserati Alfieri to launch at Geneva in 2020
Two-seat 2014 concept set to return with a range of electrified powertrains

Maserati will launch its long-awaited Alfieri sports car at next year’s Geneva motor show, company boss Harald Wester has confirmed.

The model was first previewed as a concept car back in 2014 and the big gap means radical changes: it will come with a choice of three different electrified powertrains as Maserati looks to position itself as both a high-tech performance car maker and the technology leader in the Fiat Chrysler Automobiles (FCA) group.

However, the production version of the two-seater will not follow until 2021/22. The time will be taken in the meantime to launch updated versions of the Maserati Ghibli, Maserati Quattroporte and Maserati Levante, according to Wester.

They, too, will then be replaced with new versions by the end of 2022 and those new versions will also each come with a fully electrified powertrain option alongside mild- and plug-in hybrids.

“Any product we touch or make will have significant electrification,” said Wester. “The main launches for new products are in 2021/22 and by the end of 2022 we will have a completely new range. For each and every line-up, we will have a full battery electric version. Not only that but at least one.”

The powertrain options on the Alfieri will include an electric version, which will use a tri-motor, four-wheel drive system with torque vectoring and 800V battery technology, and a plug-in hybrid.

Maser2

Wester believes that Maserati is one of a few brands that can make a commercial success of electrified drivetrains in the medium term.

“For a long time, it will not be a business. We are all dreaming,” he said. “Maserati is one of the few brands who can sell cars at the cost and reality of the technology and still make money.

“You need hundreds and thousands of sales from major car makers to make the same money and also hit the 95g/km CO2 emissions target. The only way to do this even is part of a big group with a mix of high and low products, but ultimately profitability will still go in one direction.”

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Wester didn’t sound hopeful about a long-term future for diesel in Maserati’s range as politicians look to legislate it out of existence and confuse customers about its future and viability. “It’s not personally about what I believe but what politicians believe,” said Wester.

Maserati has sourced its petrol engines from Ferrari and, after Ferrari’s separation from FCA, Wester said the firm would “not necessarily” continue sourcing from there. But he added that you’d need to “do something exceptional” to match Ferrari’s engines.

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Mark Tisshaw

mark-tisshaw-autocar
Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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martin_66 5 March 2019

Edit........

Having looked at pictures of the current Corvette I realise I was wrong.  This looks about 99% identical to the Corvette.

However.  That 1% makes me want the Alfa rather than the Corvette.  Where the Corvette is muscular, macho, masculine, the Alfieri (or, at least, Autocar’s rendering!) looks more feminine, curvy, flowing, and generally just more beautiful.

the Corvette looks fabulous, but the Alfieri is the car I would want.

JMax18 10 March 2019

Sorry, yes I was referring

Sorry, yes I was referring specifically to your last comment

martin_66 5 March 2019

Edit........

Having looked at pictures of the current Corvette I realise I was wrong.  This looks about 99% identical to the Corvette.

However.  That 1% makes me want the Alfa rather than the Corvette.  Where the Corvette is muscular, macho, masculine, the Alfieri (or, at least, Autocar’s rendering!) looks more feminine, curvy, flowing, and generally just more beautiful.

the Corvette looks fabulous, but the Alfieri is the car I would want.

JMax18 5 March 2019

How do you know?

How do you know?

Its only a render.

martin_66 5 March 2019

What?

JMax18 wrote:

How do you know?

Its only a render.

Was that directed at me, or the Autocar journalist who wrote this article?  After all, I made it perfectly clear that I was aware it was only Autocar’s rendering.

martin_66 5 March 2019

Wow

I really hope Alfa Romeo makes this.  They are making a great range of cars these days, and this will be the icing on their cake.

i especially hope it looks like this Autocar rendering.  There is a hint of Corvette about it, but that is no bad thing, as this design is just stunning, and this design would make it one of the best looking cars on the road, anywhere.

motormike 6 March 2019

You are aware this is about

You are aware this is about Maserati and not Alfa, right?