The new car is set to become the German car maker’s second dedicated electric model after the EQ C when it goes on sale in 2020.
As depicted in the latest image from Mercedes, the EQ A concept sports a smooth surfaced body, black panel grille and a series of distinctive light graphics in a styling treatment similar to that of the early EQ C.
Conceived to directly rival the BMW i3 and an upcoming production version of the Volkswagen I.D. hatchback, the new EQ A is among 10 new electric models being developed in a €10 billion program at Mercedes and planned to go on sale before 2025.
The initial EQ model, the EQ C was unveiled in concept car guise as part of a public debut for Mercedes' dedicated electric car EQ sub-brand at last year’s Paris motor show.
Recent trademark applications suggest Mercedes also plans more luxurious EQ E and EQ S models.
Described as a central pillar in Mercedes' bid to become an electric car leader within the next decade, the EQ A is expected to be the volume seller of the EQ line-up with a price-tag of under €40,000.
The second EQ model is also said to play an important role in the future of Mercedes parent Daimler’s Car-To-Go car sharing division, with high level executives suggesting it will be offered on a Frankfurt in pictures: new Mercedes-Benz EQA concept