The new car is set to become the German car maker’s second dedicated electric model after the EQ C when it goes on sale in 2020.
As depicted in the latest image from Mercedes, the EQ A concept sports a smooth surfaced body, black panel grille and a series of distinctive light graphics in a styling treatment similar to that of the early EQ C.
Conceived to directly rival the BMW i3 and an upcoming production version of the Volkswagen I.D. hatchback, the new EQ A is among 10 new electric models being developed in a €10 billion program at Mercedes and planned to go on sale before 2025.
The initial EQ model, the EQ C was unveiled in concept car guise as part of a public debut for Mercedes' dedicated electric car EQ sub-brand at last year’s Paris motor show.
Recent trademark applications suggest Mercedes also plans more luxurious EQ E and EQ S models.
Described as a central pillar in Mercedes' bid to become an electric car leader within the next decade, the EQ A is expected to be the volume seller of the EQ line-up with a price-tag of under €40,000.
The second EQ model is also said to play an important role in the future of Mercedes parent Daimler’s Car-To-Go car sharing division, with high level executives suggesting it will be offered on a short term drive away lease basis similar to today’s Car-To-Go scheme as part of what is described in internal Mercedes-Benz correspondence as a global mobility eco system.
Based around Mercedes' new MEA (modular electric architecture) platform, the EQ A follows the lead of the EQ C in adopting a conventional silhouette, with a defined bonnet line at the front, traditional glasshouse housing a five-seat cabin and a hatchback style tailgate at the rear.
Secrecy surrounds the driveline layout of the EQ A, though Mercedes hints at a cheaper and simpler solution than set-up used by the EQ C, suggesting it will receive a single front-mounted electric motor with drive sent to the front-wheels via a fixed ratio gearbox. However, a more performance orientated set-up, with a second electric motor mounted within the rear axle assembly and providing four-wheel drive capability similar to that seen on the EQ C is also possible, according to Mercedes-Benz sources.
Mercedes has already confirmed the EQ C will be produced at its existing plant in Bremen, Germany, with other more upmarket EQ models, including the EQ E and EQ S, set to be assembled at its main manufacturing in Sindelfingen, Germany.