Volkswagen is looking to Seat to provide some much-needed "emotional" appeal in the Russian market
Mark Tisshaw
29 August 2012

The Russian car market is expected to give Volkswagen Group’s struggling Seat offshoot a much-needed boost in sales volumes.

The Spanish arm of VW was launched into the market earlier this year, and sales are expected to reach a modest estimate of 20,000 units by the end of 2014.

But VW Group Russia’s general director Marcus Osegowitsch believes Seat is ripe for further growth in VW’s expanding Russian operation, as it is “the emotional brand missing from our current line-up.”

He added: “We want to push Seat as it makes the right products and is the right brand to grow in Russia.”

Should Seat be a success in Russia, some models could be produced locally Osegowitsch revealed. It is making its first appearance at the Moscow motor show this week and also launched into China earlier this year, a market where even greater growth is predicted.

Join the debate

Comments
2

MrJ

29 August 2012

If only SEAT could actually make something like that IBE concept, instead of a watered-down, uglier version (see the new Mazda 6) then the Russians could be in sell-their-dachas for one territory. Brits too, perhaps.

 

 

29 August 2012

MrJ wrote:

If only SEAT could actually make something like that IBE concept, instead of a watered-down, uglier version (see the new Mazda 6) then the Russians could be in sell-their-dachas for one territory. Brits too, perhaps.

 

 

 

The Russian are more savvy these days - they would RENT their dacha NEVER would sell it (except for a bigger one Smile

I agree that concept anywhere would sell - not sure it will do well in Russia though, take them years to get the name accepted and the products viewed as anything other than "down market boring"

what's life without imagination

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK