Seat's emotional appeal is expected to attract Russian buyers
The Spanish arm of VW was launched into the market earlier this year, and sales are expected to reach a modest estimate of 20,000 units by the end of 2014.
But VW Group Russia’s general director Marcus Osegowitsch believes Seat is ripe for further growth in VW’s expanding Russian operation, as it is “the emotional brand missing from our current line-up.”
He added: “We want to push Seat as it makes the right products and is the right brand to grow in Russia.”
Should Seat be a success in Russia, some models could be produced locally Osegowitsch revealed. It is making its first appearance at the Moscow motor show this week and also launched into China earlier this year, a market where even greater growth is predicted.