Volkswagen is looking to Seat to provide some much-needed "emotional" appeal in the Russian market
Mark Tisshaw
29 August 2012

The Russian car market is expected to give Volkswagen Group’s struggling Seat offshoot a much-needed boost in sales volumes.

The Spanish arm of VW was launched into the market earlier this year, and sales are expected to reach a modest estimate of 20,000 units by the end of 2014.

But VW Group Russia’s general director Marcus Osegowitsch believes Seat is ripe for further growth in VW’s expanding Russian operation, as it is “the emotional brand missing from our current line-up.”

He added: “We want to push Seat as it makes the right products and is the right brand to grow in Russia.”

Should Seat be a success in Russia, some models could be produced locally Osegowitsch revealed. It is making its first appearance at the Moscow motor show this week and also launched into China earlier this year, a market where even greater growth is predicted.

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Comments
2

MrJ

29 August 2012

If only SEAT could actually make something like that IBE concept, instead of a watered-down, uglier version (see the new Mazda 6) then the Russians could be in sell-their-dachas for one territory. Brits too, perhaps.

 

 

29 August 2012

MrJ wrote:

If only SEAT could actually make something like that IBE concept, instead of a watered-down, uglier version (see the new Mazda 6) then the Russians could be in sell-their-dachas for one territory. Brits too, perhaps.

 

 

 

The Russian are more savvy these days - they would RENT their dacha NEVER would sell it (except for a bigger one Smile

I agree that concept anywhere would sell - not sure it will do well in Russia though, take them years to get the name accepted and the products viewed as anything other than "down market boring"

what's life without imagination

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