US manufacturers lose out to Japanese rivals
28 November 2008

US manufacturers can't attract young buyers from Toyota and Honda because of their 1990s obsession with building SUV, American car industry experts have told Detroit's Big Three brands.

"Too many young adults were driven to school in the back of an Accord or Camry," says one commentator. "To them Ford or Chevrolet is a foreign car."

It is thought that relatively expensive SUVs and 'trucks' with high running costs deterred young metropolitan Americans.

Once young buyers have had a good first-car experience with a foreign brand, the marketing experts analysis said, it's very hard to recover the potential business.

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Comments
9

28 November 2008

The Japanese tuning market also has a lot to do with it, along with video gaming and films like Fast and the Furious.

All of these predominantly feature "imported" cars and they are finding their way in to the psyche of the younger generation.

After all, what would you rather drive as a twenty something (even in the states), a great big lumbering truck or a lowered customised rice rocket Honda Civic Coupe?!?!

 

 

It's all about the twisties........

28 November 2008

If I'd been driven to school in the back of a Camry I think I'd be desperate to escape everything Japanese!

TUK

28 November 2008

All the more reason to get European cars from Ford (New Fiesta, Ka, Focus) and Opel (Corsa, Astra) into the US. In Europe these cars are just as good if not better than the equivalent Toyota or Honda.

28 November 2008

[quote theonlydt]If I'd been driven to school in the back of a Camry I think I'd be desperate to escape everything Japanese![/quote]

LOL yes it's as bad as the Honda Leg end, totally mind numbingly boring. But then many Americans buy bland cars and added to that it's fitted with an automatic gearbox. Some Japanese cars are cool, though i wouldn't include an Accord or Camry in that line of thought.

29 November 2008

[quote theonlydt]

If I'd been driven to school in the back of a Camry I think I'd be desperate to escape everything Japanese!

[/quote]

Got to be better than riding in the back of a pick up truck, or even worse the back of a Chevy Caprice!

 

 

It's all about the twisties........

29 November 2008

The main reason young people are not driving American is that the offer nothing good. They have been building trucks and "Mini" Vans for so long that they have no fun cars. Also they are on par with a 1987 Yugo build quality.

They might be able to make a reliable drive train but it's in a badly damped, flexy, barge. There is no sparkle. Even the newer stuff that they are getting from Europe is made to a price point. The Focus was a great car until it crossed the pond. Local parts suppliers working on a tight budget killed that car. (Recalls galore) Ten years later they are still running a pimped version of the Series 1 Focus with mood lighting and a HD infotainment pack that is ludicrous. The old Astra is being sold here as a "European Design" but we get one petrol engine in the 5 door hatch. The cars that are best to drive seem to come with a mandatory Gold Chain and tight jeans. (Corvette, Mustang, Challenger(boat))

I say let them die. The don't deserve a bail-out.

I have a plan start making 8-track tapes and typewrighter ribbons again. Can I get some bail out money?

RIP "Big Three"

29 November 2008

[quote TegTypeR]Got to be better than riding in the back of a pick up truck, or even worse the back of a Chevy Caprice![/quote]

I have read a few of your posts on here and usually always agree but I have little niggle on this one. You see the trucks over here are very good. That is where our misguided auto makers spent all the money. The trucks, although by your standards not good, by our standards very good. Full on refreshes of late, every couple years. They ride well, are very quite, and lots of kit. If they had put this much care into the saloons they would be in alot less trouble. But you are totally correct when you say most kids would rather drive a hopped up ricer. The domestics have nothing compareable. All of the makers over here, Harley Davidson included, would rather relive the glory days instead of innovating. As boring as Honda's and Toyota's are they are still generally more appealing and dynamic than the big three's offerings. If folks in the U.K. could see the tripe Ford has been giving us, you would prob be stunned. I do think they are starting to figure that out though. I wonder if they are smart enough to bring to Focus RS.

29 November 2008

[quote Schinbone]I have read a few of your posts on here and usually always agree but I have little niggle on this one. You see the trucks over here are very good. [/quote]

Sorry, should have put that one in context. It wasn't the quality of the pick up truck I was commenting on, it was more about having to sit on the rear deck in the rain and elements.

Thought came to me last night when I was watching "My Name is Earl" (and yes, before anyone says I know the truck in question was a Subaru and on the whole US trucks have crew cabs - it was meant to be light hearted).

 

 

It's all about the twisties........

30 November 2008

Maybe the big three will listen now - but is it too late? I think it may be for Chrysler

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