Currently reading: Volkswagen to overhaul dealer sales model in 2020
VW will refresh its sales network with new online sales channel ahead of ID brand launch
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2 mins read
17 October 2018

Volkswagen has announced sweeping organisational changes to its dealership and sales network throughout Europe as it prepares for the launch of its ID electric vehicle sub-brand

At the heart of the changes is a new online sales and service channel that will allow Volkswagen to sell cars directly to customers as well as offer individual mobility services. The channel also lets it track customer driving habits and offer over-the-air software updates through a suite of new connectivity options to be made available on future models.

It will be supported by a network of city showrooms and pop-stores that have been conceived to bring Volkswagen closer to potential customers in a move aimed at making the German car maker’s sales organisation more flexible and efficient.

“We will learn more about our customers' needs and will be able to develop tailor-made offerings for each through intelligent data management,” said Jürgen Stackmann, the Volkswagen board member responsible for sales and marketing. With the reorganisation of its sales operations, Volkswagen says it hopes to reach up to five million new and existing customers through online means each year.

The new digital sales and service channel aims to provide around-the-clock sales support, with each customer receiving unique Volkswagen identification. It will handle the entire purchasing process, including financing, payment and also used car trade-in, allowing customers to complete their car purchase from a selected dealer, while providing access to services offered through the Volkswagen We digital eco-system, including We Park, We Deliver, We Connect and We Share.

Volkswagen’s existing dealership business model will be completely overhauled as part of the reorganisation. Together with city showrooms and pop-up stores, three further sales outlets are planned, including traditional dealerships, used car centres and service factories. Customers who prefer to opt out of the new online sales and service channel will still be able to maintain contact with their preferred dealership.

Read more

VW's MEB electric car platform: full details revealed

Volkswagen We digital strategy shapes up with car sharing scheme

Next Volkswagen Golf head upmarket and pack advanced autonomous tech

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centenary 26 October 2018

Far too many trolls on this

Far too many trolls on this site which is pretty amazing in itself. The buying public will vote with its feet or rather be lead by is nose into buying VW's due to Autocar's ever bulling VW cars into something special over other brands.

LP in Brighton 18 October 2018

Data

Surely usage information can be obtained by downloading data held in the engine management computer?  This should reveal driving style, number of cold starts, maximum speed, rpm etc. There is no way that this data can be withheld if the car is serviced at a franchised dealer.  

catnip 17 October 2018

I keep reading how increased

I keep reading how increased connectivity of new cars is allowing the manufacturers to analyse exactly how people are using their vehicles. Is this something you opt into, or something you have to opt out from?

A88A 17 October 2018

catnip wrote:

catnip wrote:

I keep reading how increased connectivity of new cars is allowing the manufacturers to analyse exactly how people are using their vehicles. Is this something you opt into, or something you have to opt out from?

as far as I can tell, you don’t have any choice in the matter.

289 17 October 2018

@ catnip

I think GDPR will mean that you will have to opt-in. I dont think Manufacturers will be able to enforce personal data like this.

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