At the heart of the changes is a new online sales and service channel that will allow Volkswagen to sell cars directly to customers as well as offer individual mobility services. The channel also lets it track customer driving habits and offer over-the-air software updates through a suite of new connectivity options to be made available on future models.
It will be supported by a network of city showrooms and pop-stores that have been conceived to bring Volkswagen closer to potential customers in a move aimed at making the German car maker’s sales organisation more flexible and efficient.
“We will learn more about our customers' needs and will be able to develop tailor-made offerings for each through intelligent data management,” said Jürgen Stackmann, the Volkswagen board member responsible for sales and marketing. With the reorganisation of its sales operations, Volkswagen says it hopes to reach up to five million new and existing customers through online means each year.