VW will refresh its sales network with new online sales channel ahead of ID brand launch
17 October 2018

Volkswagen has announced sweeping organisational changes to its dealership and sales network throughout Europe as it prepares for the launch of its ID electric vehicle sub-brand

At the heart of the changes is a new online sales and service channel that will allow Volkswagen to sell cars directly to customers as well as offer individual mobility services. The channel also lets it track customer driving habits and offer over-the-air software updates through a suite of new connectivity options to be made available on future models.

It will be supported by a network of city showrooms and pop-stores that have been conceived to bring Volkswagen closer to potential customers in a move aimed at making the German car maker’s sales organisation more flexible and efficient.

“We will learn more about our customers' needs and will be able to develop tailor-made offerings for each through intelligent data management,” said Jürgen Stackmann, the Volkswagen board member responsible for sales and marketing. With the reorganisation of its sales operations, Volkswagen says it hopes to reach up to five million new and existing customers through online means each year.

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The new digital sales and service channel aims to provide around-the-clock sales support, with each customer receiving unique Volkswagen identification. It will handle the entire purchasing process, including financing, payment and also used car trade-in, allowing customers to complete their car purchase from a selected dealer, while providing access to services offered through the Volkswagen We digital eco-system, including We Park, We Deliver, We Connect and We Share.

Volkswagen’s existing dealership business model will be completely overhauled as part of the reorganisation. Together with city showrooms and pop-up stores, three further sales outlets are planned, including traditional dealerships, used car centres and service factories. Customers who prefer to opt out of the new online sales and service channel will still be able to maintain contact with their preferred dealership.

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Comments
10

17 October 2018

Now where have I heard that before. Clue T$sla 

Start of the end for dealers taking a 5% cut me thinks.

typos1 - Just can’t respect opinion

17 October 2018

Before you do anything. Go on any VW forum, and look at what has been written by fed up VW customers waiting for their cars due to vw’s inept handling of wltp, you might want to think how your going make right that sh** storm.

You may like to consider how much you’ve pi**ed off your dealers too, who haven’t made much money this due to not having any new cars to sell, as well as having to try it appease their hacked off customers. 

My guess is, you (VW) may not have as many customers as you thought you had in the future.

289

17 October 2018

What a load of codswollop A88A, where did you dream this up from?

WLTP was always going to hit Volkswagen and the other brands in the group hardest because of having the biggest range of models/combinations....bear in mind that combinations of options also need to be tested (differing wheel sizes etc.)

The dealers are fine....they had a bumper August (normally absolutely dead) ..... add the two months together and they arent far off previous years.

Yes, ideally there wouldnt be delays in delivery, but this effects all brands with extensive ranges, and is totally EU led. I cant even see why we are going through this BS, nobody really believed the old consumption numbers, and they arent likely to believe these either given that the tests are in a controlled environment.

It has never been a consideration in my buying habits anyway. Its only a benchmark...not a finite figure.

My guess is that all VW Group models will be as popular as ever, whatever you feel.

17 October 2018
289 wrote:

What a load of codswollop A88A, where did you dream this up from?

WLTP was always going to hit Volkswagen and the other brands in the group hardest because of having the biggest range of models/combinations....bear in mind that combinations of options also need to be tested (differing wheel sizes etc.)

The dealers are fine....they had a bumper August (normally absolutely dead) ..... add the two months together and they arent far off previous years.

Yes, ideally there wouldnt be delays in delivery, but this effects all brands with extensive ranges, and is totally EU led. I cant even see why we are going through this BS, nobody really believed the old consumption numbers, and they arent likely to believe these either given that the tests are in a controlled environment.

It has never been a consideration in my buying habits anyway. Its only a benchmark...not a finite figure.

My guess is that all VW Group models will be as popular as ever, whatever you feel.

 

No it’s not a load of “codswollop” 289, go on any VW forum, and your see exactly how p****d off VW customers are, as well as the dealers. The VW Live Chat, has also been p*****g customers off as well, VW have treated customers with total contempt. 

289

18 October 2018

Ah, Forums are full of people (often with personal agendas), who have nothing better to do. And dealers always moan (I should know I used to be one).

Fact is Dealers had a bumper August which was a gift through the rush to dispose of non WLTP vehicles .....everyone had the chance to grab these and pre-reg vehicles to avoid having to wait.

Who gives a damn if the car is WLTP tested?

17 October 2018

I keep reading how increased connectivity of new cars is allowing the manufacturers to analyse exactly how people are using their vehicles. Is this something you opt into, or something you have to opt out from?

17 October 2018
catnip wrote:

I keep reading how increased connectivity of new cars is allowing the manufacturers to analyse exactly how people are using their vehicles. Is this something you opt into, or something you have to opt out from?

as far as I can tell, you don’t have any choice in the matter.

289

17 October 2018

I think GDPR will mean that you will have to opt-in. I dont think Manufacturers will be able to enforce personal data like this.

18 October 2018

Surely usage information can be obtained by downloading data held in the engine management computer?  This should reveal driving style, number of cold starts, maximum speed, rpm etc. There is no way that this data can be withheld if the car is serviced at a franchised dealer.  

26 October 2018

Far too many trolls on this site which is pretty amazing in itself. The buying public will vote with its feet or rather be lead by is nose into buying VW's due to Autocar's ever bulling VW cars into something special over other brands.

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