Currently reading: Vauxhall boss: “We need to make vehicles with greater appeal”
New Mokka kick-starts design overhaul for the brand
Rachel Burgess
News
2 mins read
30 September 2020

Vauxhall has given its designers "a free remit" to overhaul the styling of its models, according to UK managing director Steve Norman, as the brand looks to bring back a golden age of design.

Norman said at today’s Autocar Business Live online seminar: “We need to make vehicles that have much greater sex appeal than we have done for the last couple of decades. It’s a good while, for example, since we’ve had a car like the Calibra.”

Talking about the new Vauxhall Mokka, Norman said: “It is essential that we give our designers a free remit to get us back on the front foot, which is what [chief designer] Mark Adams has done with the new Mokka. There are cues which relate to the heritage of the brand but, regardless, it is a good-looking car. It’s a good long time since we’ve said that about a Vauxhall.”

A key design feature of the Mokka, which is offered in petrol, diesel and electric variants, is the new Vizor front-end design, which will be rolled out across the rest of the British brand’s range in due course.

On the topic of evolving models, Norman added: “My experience with volume car manufacturers is that every couple of product cycles, there needs to be a major change in design. When you evolve design on a kaizen basis for too many product cycles, eventually the customer turns away and looks for something fresher. I think there are all sorts of examples of that in the industry today.”

READ MORE

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2021 Vauxhall Mokka: UK pricing confirmed for bold crossover 

Vauxhall Mokka overhauled for new generation, gains EV model

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15

30 September 2020

No, you need to concentrate on price, price, price and price.

30 September 2020

Does Steve Norman know what he is doing? First he tries to wrap Vauxhall in the Union Jack and present it as a Brexit brand, which is not just wrong (it's French owned and does next to no engineering work here) and likely to repel as many as it attracts. Now he implicitly criticises their output over the past 20 years. The cars have been dull and plodding but the boss should not say so in public. Way to go Steve! 

30 September 2020
scrap wrote:

Does Steve Norman know what he is doing? First he tries to wrap Vauxhall in the Union Jack and present it as a Brexit brand, which is not just wrong (it's French owned and does next to no engineering work here)...

you do know it has and currently does build cars here.

1 October 2020
xxxx wrote:

you do know it has and currently does build cars here.

 

Yes they build the Astra in Ellesmere Port. They also build version of the PSA/Toyota van in Luton. What's your point caller?

30 September 2020
Sorry Mr chief executive, but I think you are wrong - Vauxhall have produced some really good looking cars in recent years. The Insignia was handsome after the boxy Vectra, the Grand Sort Insignia is rather good looking too. I also happen to think the Astra is smart too, as is, rather surprisingly, the current Grandland - take a look at one, it's quietly quite good looking for an SUV thingy. Sadly though, Vauxhall has become the new Rover - a target for the mindless scum of armchair critics to use as thier kicking post.

30 September 2020
The Astra makes most other cars in its segment look dull, boring and agent and the same with the Insignia. I think the problem with the Grandland is just that its name a pity as it is a very good car
If that other posters wants to look at a make with plodding, dull and unreliable cars then look at VW. It does not get much duller than what VW are making at the moment. Even there electric cars are dull. They are the new Toyota.

30 September 2020

What freedom is there to adopt Vauxhall styling - will Opel markets be able to go their own separate way with Kadett, Manta, Rekord and GT styling cues, etc?

IMO they ought to keep an eye on reliability - I had been considering a used Meriva as a load carrier but the reputation for breakdowns is terrible despite its German Astra roots.

Bring back Bedford (not sure who owns the brand name these days)?

30 September 2020
Here's an idea. Start with the name, Vauxhall. The least sexy word imaginable. May as well be called Dagenham.

30 September 2020
@Just Saying I couldn't agree with you more - the name Vauxhall is so drab and low-rent that it's a miracle they've been able to sell any cars in the UK

1 October 2020
Just Saying wrote:

Here's an idea. Start with the name, Vauxhall. The least sexy word imaginable. May as well be called Dagenham.

Your on to something, would be better to call themselves 'Griffin' or something like that, I never liked Opel either super dull. 

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