Skoda CEO Bernhard Maier had previously said that Skoda was actively assessing the opportunity of launching in the US, potentially taking the lead for sales in the wake of the VW Dieselgate scandal because of its relatively untarnished image in the region. He had indicated that the firm’s investigations would be complete by the end of this year.
However, earlier this year the VW Group entered a co-operation with Tata Motors in order to co-develop a low-cost car for emerging markets. When cost targets weren’t hit, however, the partnership was dissolved, and Skoda’s bosses asked the lead the initiative.
“We will need more time to work on the US plans now,” said Maier. “The Group has asked us to lead development of a platform with a strong focus on India and to investigate building that business sustainably and in a predictable manner.