Carlos Tavares tells Autocar India he would be interested in adding luxury brands to PSA Group portfolo

PSA Group boss Carlos Tavares says that he would consider a merger or acquisition with Jaguar Land Rover – as long as it wouldn’t distract the French firm.

Tavares has been open about looking to expand PSA – which currently comprises Citroën, DS, Peugeot and Vauxhall/Opel – through acquisitions or partnerships with other car firms. Tavares led PSA’s purchase of Vauxhall/Opel from GM in 2017.

In an exclusive interview with Autocar India, Tavares was asked about rumours of interest in Jaguar Land Rover, which is owned by Indian firm Tata Motors. He said that it would be good for PSA to have a luxury brand, and that the company was “considering all opportunities,” adding he would be interested “as long as it’s not a distraction.”

Tavares said that there had been no discussions with Tata Motors about Jaguar Land Rover yet. He also said that “we don’t have a specific target but if there are opportunities, of course, we will consider it.”

Asked further about adding a luxury brand that would sit about DS, Tavares said: "Why not? Why shouldn’t we discuss it? It depends on what kind of value creation we could generate." 

Jaguar Land Rover has struggled in recent months, hit by falling demand for diesels and the decline of the Chinese market. Recent heavy losses, including an asset writedown, also caused the Tata Group to post a quarterly loss.

Tavares cited PSA’s success in turning around Vauxhall/Opel, which posted its first profit in 20 years recently, suggesting it could have a similar impact on the strugging British firm: “With Opel, we have demonstrated that we can turn around a company that was in the red for 20 years, in 12 months. So this is something we know how to do.” 

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Tavares said the group’s current focus was on its ‘Push to Pass’ strategic growth strategy to expand the company’s global presence, including expansion into the US, Russian and Indian markets.

In a statement to Autocar India, Tata Motors said that Jaguar Land Rover was not for sale. A spokesperson said: “There is no truth to the rumours that Tata Motors is looking to divest its stake in JLR.” 

Following Jaguar Land Rover's 2018 losses, Tata's boss had previously affirmed its commitment to the company.

The Peugeot family, which owns the largest stake in the PSA Group, recently said it would back future mergers or acquisitions, including with the FCA Group.

Read more

Analysis: how Carlos Tavares transformed the PSA Group

Insight: why PSA bought Vauxhall and Opel

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Comments
60

8 April 2019

A denial from Tata, and a coy "we're considering" from Peugeot. It doesn't get much more definitive than that.

JLR are soon to be speaking French.

What interesting times!

8 April 2019
CarNut170 wrote:

A denial from Tata, and a coy "we're considering" from Peugeot. It doesn't get much more definitive than that.

JLR are soon to be speaking French.

What interesting times!

HELL NO!!! I would rather see a Japanese brand like Toyota so at least they can improve reliability. Plus Lexus is more luxury while Jaguar is sporty while LR SUVs. 

8 April 2019

If PSA was genuinely serious about buying JLR, or Fiat, or any other company, then surely any discussion would be behind closed doors not fuelling media speculation. 

No, I'm sure that Tavares' intention is simply to destabilise its competitors and maybe deflect attention from the fact that DS is not a success. 

8 April 2019
LP in Brighton wrote:

No, I'm sure that Tavares' intention is simply to destabilise its competitors and maybe deflect attention from the fact that DS is not a success. 

They squandered DS. With the demise of big Citroens - C6 and even the C5, DS could have stepped in with big French cars, but marketed as premium which means a profitable price and presumably a high quality product.

It started off well, the DS3 was a cheeky MINI competitor, the DS5 looked good almost a successor to the Vel Satis, though the rock hard suspension was unforgivable.

Last I looked DS was a range of samey crossover SUVs.

9 April 2019
WallMeerkat wrote:

LP in Brighton wrote:

No, I'm sure that Tavares' intention is simply to destabilise its competitors and maybe deflect attention from the fact that DS is not a success. 

They squandered DS. With the demise of big Citroens - C6 and even the C5, DS could have stepped in with big French cars, but marketed as premium which means a profitable price and presumably a high quality product.

It started off well, the DS3 was a cheeky MINI competitor, the DS5 looked good almost a successor to the Vel Satis, though the rock hard suspension was unforgivable.

Last I looked DS was a range of samey crossover SUVs.

Nobody wants large French cars. It would take decades and countless billions to achieve. Lexus, Infinity, etc have all failed in Europe off the back of a great reputation for Japanese reliability, what chance the shoddy French manufacturers could succeed?

PSA recovery is a house of cards. It’s built on extreme cost cutting that is short term, and eventually they’ll have to engineer cars properly at higher cost. It’s not legally possible, but they should be kept away from JLR as they’ll end up platform sharing with PSA and heading down the GM style route to ruin (Saab, Opel, etc). 

8 April 2019

Looking at the ranges it would be a good fit.  Very little common ground between the two and it would give JLR much better access to technolgy they are lacking

8 April 2019

Not a good fit for JLR as PSA lacks the 'technology' that JLR already has and needs more of. PSA is a low-value brand and has nothing to offer JLR except inferior fwd platforms, average engines and big plant closures. A 'merger' of equals would be a more reasonable approach, with firewalls for each brand, but still sub-standard for JLR. 

8 April 2019
Gerhard wrote:

Not a good fit for JLR as PSA lacks the 'technology' that JLR already has and needs more of. PSA is a low-value brand and has nothing to offer JLR except inferior fwd platforms, average engines and big plant closures. A 'merger' of equals would be a more reasonable approach, with firewalls for each brand, but still sub-standard for JLR. 

PSA will just do another Ford on JLR i.e. just f$ck it up wholesale.

8 April 2019
chris1969 wrote:

Looking at the ranges it would be a good fit.  Very little common ground between the two and it would give JLR much better access to technolgy they are lacking

Not in a billion years, there is no area where they can cooperate as one is FWD and the other RWD/4WD. Automation is probably the only thing that may stand a chance. Plus last time checked, Tata is worth more the PSA while 80% of Tata value is JLR.

8 April 2019

Looking at the ranges it would be a good fit.  Very little common ground between the two and it would give JLR much better access to technolgy they are lacking

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