The PSA Group will launch 116 new cars across its five brands – Peugeot, Citroën, DS, Vauxhall and Opel – by 2021, accelerate the electrification of its model range and launch Peugeot in the North American market as part of the second phase of its ‘Push to Pass’ growth plan.
The strategic plan, the first version of which was unveiled in 2016, is designed to turn the company into a “global vehicle manufacturer”, and the company completed the first phase by recording its fifth consecutive year of growth. Since the first plan was launched, PSA has acquired Vauxhall and Opel – which posted a profit in 2018 for the first time in 20 years.
The second phase of the plan runs from 2019 until 2021, and aims to grow the company’s global presence with entry into several new markets, along with expanding its product range and a focus on electrification and digital technology.
“We will be continuing our Darwinian transformation and approaching each challenges as an opportunity to stand out against our competitors,” said PSA Group chairman Carlos Tavares. “Darwinian means that either we adapt and change, or we die. We will adapt, and we are now ready for change."
North America a key global growth targets
The PSA Group has set a target to increase sales outside of Europe by 50% by the end of 2021. To achieve that, it plans to launch Peugeot in the North American market, Citroën in India and Opel in Russia.
Peugeot’s return to North America – giving PSA access to the crucial US market – has been planned since 2016, with the company recruiting staff recently and having worked to make its vehicles compliant with key US regulations.