Currently reading: MG aims to sell one million cars globally by 2024
New strategy outlines MG’s plans to enter more than 100 markets worldwide
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2 mins read
14 May 2020

MG plans to enter up to 100 global markets and generate annual sales of up to one million units by 2024.

The move comes as MG makes sweeping changes to its operations as part of its 'Mission 100' brand strategy. Parent company Shanghai Automotive Industry Corporation (SAIC) said the strategy aims to prepare the British-born car maker for its 100th anniversary in 2024.

The new MG brand strategy calls for the marque to become more internationally focused and details of the plan were announced less than a week after sketches depicting a new electric-powered MG roadster concept were revealed.

Yang Xiaodong, vice president of SAIC, said: “We have planned this for a while. We now feel the company has the necessary maturity, and the conditions are right.”

Xiaodong, who oversees SAIC’s passenger car operations, said he sees MG as an international brand controlled by the Chinese but operating globally. “The products and business plans are already thought out,” he said.

In 2019, MG sold 298,000 cars worldwide, including 139,000 in export markets, ranking it number one on exports of a single car brand, according to SAIC.

To help drive sales in potential key markets such as the UK, MG said it will expand its current line-up with seven new models within the next 18 months – three of which are described as being all-new, with the rest being updates of current models. Included are a range of electric-powered models to complement the MG XS EV, according to Xiaodong.

As part of the Mission 100 strategy, MG also said it will place greater emphasis on attracting younger buyers to the brand through the adoption of new digital infotainment functions, 5G connectivity features and level three autonomous driving technology – all of which are set to be developed in co-operation with SAIC sibling company, Roewe.

Further changes are set to be focused on MG’s sales network, which the company said will offer a “new digital retail experience”. As part of this, MG is preparing to reveal a new logo based on that already depicted in the sketches of its new electric roadster.  

READ MORE

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14 May 2020

I'd consider an MG if the brand was making interesting cars in the UK. As it is they are as exciting to me as Nissan products but without the Japanese reliability. SAIC have killed my interest in the brand. 

14 May 2020

 

I'd consider an MG if the brand was making interesting cars in the UK. As it is they are as exciting to me as Nissan products but without the Japanese reliability. SAIC have killed my interest in the brand. 

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At least two points for you to consider...would they consider selling one of their cars to you, given your condescending attitude, that they should better their products before you deign to contemplate them and provide proof, actual data to backup your lazy comments. You have killed the interest of any brand in trying to satisfy a whiner such as you. You are as irrelevant as the name you use to post here.

15 May 2020

Oh God the irony. here's ONE point for you to consider: why are you such a retard?

15 May 2020
BigMitch wrote:

Oh God the irony. here's ONE point for you to consider: why are you such a retard?

Hehehehe!

This made me laugh hard.

14 May 2020

Hmm the world wants well equipped reasonable usable range EV's for £25k, who knew?

Everybody. But Only MG read the memo...

14 May 2020
They'll need to stop trying to kill their prospective customers then.

14 May 2020
It says globally but I wonder what percentage is rest of world compared with China? Are they a big seller there? I think they are producing the right cars as its SUVs and cheap EVs at the moment that are popular and will surely become more so, from reading the long term test review there is only a few foibles that need ironing out on the ZS. I just wish that MG Rover had managed to succeed with the original proposed joint venture as opposed to it now being an entirely Chinese affair. An engineering base and factory in the UK would have been great.

15 May 2020

There is nothing MG about any of these things. There isn't a single reason why you would buy one over literally ANYTHING else.

15 May 2020

It was not the Chinese that destroyed MG, that was a succession of useless Brit management over decades. I am sure SAIC could not give a toss about the ridiculous comments from a few old fossils.They are a lot further forward than Hyundai , and a dozen other Asian manufacturers were at their relative period of development. 

Perhaps if they built in oil leaks , a crudely finished scaffolding board for a dash and a few creaks and water leaks then TStag might crawl out of the sixties , dump his flares and consider one.

Then again anybody who thought that piece of crap from Triumph was worthy of admiration has no serious opinion to offer.

 

 

 

 

 

 

15 May 2020
I have had several Kia and Hyundai over the years and seen how they have learnt quickly progressing from cheap but underwhelming to an equal of any other brand in that time.

The Chinese are coming. They are on the same path.

Take the ZS EV, it answers most the usual Chinese critic, safety? 5 star, looks? Good, ride and handling, few major complaints.... and you can be certain they are looking at the weaknesses to resolve them next model.
I always find these stories much more interesting than the perpetual new Golf which increments maybe 10% better than the last one. These emerging brands often jump 40%+ each time.

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