Land Rover design boss Gerry McGovern believes the forthcoming era of electrification will present even more opportunities for ‘white space’ vehicles like the Range Rover Evoque and Velar, which have been so successful for the brand.
“We have to embrace electrification,” he told Autocar at the Frankfurt motor show, when asked if Land Rover was planning electric cars. “It’s embedded into the future cycle plan. You [can] use [electrification] in a way that creates even more desirability. It’s coming.”
McGovern has since said that the Range Rover name has “elasticity” and “there is so much equity in the brand”, hinting at a wider application than the current range of four core models. He added: “We think of all possibilities [and] white space opportunities. What things can be done that we aren’t doing now?”