Kia has ruled out introducing larger, upmarket models to the UK market, but sees potential for more upscaled variants of existing products.
UK commercial director, Yaser Shasbogh, played down the introduction of models like the K9/Quoris and K7/Cadenza saloons. He said: “There’s always a chance of selling a car like that, but at what volume? That segment is by definition very premium and it’s very small for non-premium brands.
“We’re not planning to do anything like that in the near future, but we would like to do a sports car. But we wouldn’t necessarily want to go up [in size or prestige] in the range.”
“German premium marques are involved in a war for leadership and are spending an awful lot of money fighting for every single unit. And Japanese brands are struggling to find a space in the market. It isn’t a market where we can just bring in a big car with nice, high margins. It would be expensive to do, expensive to sell and just a distraction from our business.
“But we want to be a dynamic brand and that sits a lot better. The only thing that is missing is a sports car.”