A 20% growth in Jaguar sales helped the Coventry-based car maker to record its highest number of sales ever

Jaguar Land Rover (JLR) recorded its highest number of sales ever in 2017, with 621,109 vehicles representing a 7% increase on 2016.

Jaguar recorded the fastest growth, with a 20% increase in sales bringing its annual figure up to 178,601. It labels the launch of the F-Pace and the new XF Sportbrake as key contributors to the change.

Land Rover, which has most recently launched the new Range Rover Velar, saw a steadier 2% increase on its 2016 figures, but its considerably larger 442,508 sales ensured it remains the group’s most significant brand.

The winners and losers of 2017's new car market

The brand’s best seller for 2017 was the Discovery Sport, which was bought by 126,078 customers. The Range Rover Evoque, which is due to be replaced in 2019, remained a strong seller alongside the Range Rover Sport, with the pairing selling in over 190,000 units in 2017.

Like fellow UK car makers Aston Martin and McLaren, JLR’s 2017 figures were affected by ongoing economic uncertainty in Europe and Britain. But like the two aforementioned brands, JLR recorded strong sales growth, with the Coventry brand revealing that demand in China and the USA helped offset the impact.

146,399 cars were sold in China, ranking it as the company’s largest sales region in 2017. In North America, JLR sold 128,097 cars, a 9% increase on its results there from 2016.

The UK, which has seen new car sales tumble by 5.7%, recorded 117,748 sales, marking an almost identical year to 2016. JLR’s results in Europe were similar, with 138,643 sales in line with the previous year. Other overseas markets also saw tiny change from the year before, with sales down 0.5%.

Despite predictions for further falls in the UK new car market, as well as continued economic uncertainty in other regions, JLR is optimistic the upcoming launch of the E-Pace and all-electric I-Pace will ensure its continued growth.

Andy Goss, JLR group sales operational director, said: “While there will be further challenges facing our industry, there are also exciting times ahead for Jaguar Land Rover. We continue to over proportionally invest in delivering clean, safe, smart technologies and new vehicles to our customers.”

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Comments
25

jer

8 January 2018

Investment in new Products the growing number of global rich, I'd say that Land Rovers numbers are poor. You would expect double digit growth. 

8 January 2018

Testimony to the leading designs by Ian Callum that Jaguar is increasing sales.   A company which was once being left behind.   Ford improved the quality, Tata the design.

 

It's something that we should celebrate!

 

8 January 2018
Symanski wrote:

It's something that we should celebrate!

 

Indeed, but for how long...

8 January 2018

Well Done. Building cars that people want and looking to the future with big investments in the UK and EV's

 

Hydrogen cars just went POP

8 January 2018

Despite the XE having been around for three or so years now, I barely see any around. In fact I can go weeks, where I live at least, without seeing one and yet there is a JLR dealer less than 10 miles away. In fact I've seen more current XFs which has been on sale for less time. However, being a XE owner, if prospective buyers have tried it and the competition, I can perhaps see why the Jaguar isn't first choice. I for one won't be getting another XE, well the current model at least.

8 January 2018

May I please ask why?  It would be good to hear from someone who has actually experienced an XE, rather than armchair enthusiasts or critics. ( I briefly owned an F-type convertible before reverting to Porsche.)

8 January 2018
Daniel Joseph wrote:

May I please ask why?  It would be good to hear from someone who has actually experienced an XE, rather than armchair enthusiasts or critics. ( I briefly owned an F-type convertible before reverting to Porsche.)

We had one on and off for around 7 weeks of our 9 month ownership of an F Pace whilst it was in for warranty work, quite unremarkable but completely competent, poor engine.  Much like the F Pace but with better reliability.

9 January 2018
Daniel Joseph wrote:

May I please ask why?  It would be good to hear from someone who has actually experienced an XE, rather than armchair enthusiasts or critics. ( I briefly owned an F-type convertible before reverting to Porsche.)

For the enthusiaist who just wants a car of this size with 4 doors that drives great, the XE is the first choice because dynamically it's excellent. But as an everyday car the XE is, frankly, a faff and a right pain at times. Accomodation and practicality are rubbish and it's not a particularly user friendly car either for even basic things like using some controls and functions. The interior quality of many of the materials is very poor, especially for a premium brand, while mine has had a few build quality niggles. Before the XE I had what was BMW's virtually identical spec current model 3 Series and as an overall car I think the BMW is much more complete, and by some margin too. Dynamically it's nor far off the XE while I think the BMW's steering has more feel and its brakes are better, although the XE rides better and is marginally more refined. But as an everyday car the 3 Series is miles ahead while you can see the attention to detail which the Jaguar simply lacks, even on minor things too. After all, these are still mid-sized family cars and should have some degree of user friendliness, practicality and just be easy to use.

9 January 2018

Very interesting.  Thanks for taking the time share your experience of the XE.  It does appear to be a great driver's car, if lacking somewhat in quality and practicality.  Ironically, I got rid of the F-type  because I was disappointed in the way it drove:  great fun when driving it like you stole it, otherwise a bit inert, and too wide to be wieldy on the rural B-roads around where I live.  A good sports car should engage the driver at all speeds.

8 January 2018
Lanehogger wrote:

Despite the XE having been around for three or so years now, I barely see any around. In fact I can go weeks, where I live at least, without seeing one and yet there is a JLR dealer less than 10 miles away. In fact I've seen more current XFs which has been on sale for less time. However, being a XE owner, if prospective buyers have tried it and the competition, I can perhaps see why the Jaguar isn't first choice. I for one won't be getting another XE, well the current model at least.

Not too well.  Massive over production due to falling demand.  Expect to see some keen contract hire deals soon.

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