BMW hopes to incentivise owners of its plug-in hybrids to cover as many electrically driven miles as possible with the introduction of new eDrive Zones across the UK and Ireland.
Arriving as part of its BMW Points programme, the designated zones provide an opportunity for BMW PHEV owners to earn charging credits.
The manufacturer offers two points for each mile driven in the zones with the engine off, and once drivers have amassed 3200 points, they're rewarded with £10 credit to be redeemed at a device operated by one of BMW's charging partner firms. The reward climbs to £25 at 7500 points and £50 at 14,500 points.
BMW also offers 20 points every time a PHEV is charged for more than 15 minutes and 500 points for each user who charges their PHEV more than 20 times per month.
The new geofenced eDrive Zones can be found in Bath, Belfast, Dublin, Edinburgh, Glasgow, Limerick, Liverpool and Manchester, as well as in Birmingham and London, which hosted the pilot scheme last year.