What is it?
BMW might not want to admit it, but the invoice for facelifting the current 7 Series came in a fifth dearer than what’s typically permitted.
That only confirms what we already know: the G12-generation model introduced in 2015 had fallen too far off the pace of rivals from Mercedes-Benz and Audi. Rolling refinement and a forgettable aesthetic were to blame, with the former undermining sales in Europe and the latter failing to fully inspire wealthy Chinese wanting to make a statement. Much money has been duly spent.
This refreshed 7 Series LCI (for ‘Life Cycle Impulse’) spearheads chairman Harald Krüger’s goal of making BMW’s costlier models more luxurious in the traditional sense. It’s why you can now have parquet leather on the seats and armrests and wooden inlays on the seatbelt outlet covers, and why there's additional sound insulation within the rear wheel arches, rear backrest and B-pillars.
Thicker glass, laminated to 5.1mm, is also available not only for the windscreen but also the side and rear windows, which are now more slickly lowered by new electric motors.
‘Luxury’ is also behind the ballooned kidney grille. Comparisons with Dr Lecter beckon, and BMW has surely gone too far this time, but along with the slimmer laser headlights and elegant panels of the lower front bumper, it does give the 7 Series a more imperious disposition.