BMW is celebrating its 40th anniversary of BMW Art Cars this year.
Exhibitions in Hong Kong's Centre Pompidou, BMW's own Museum in Munich and the Concorso d'Eleganza at Lake Como showcased the first four motorsport-inspired creations decorated in outrageous colour schemes.
Forty years ago, a BMW 3.0 CSL painted by artist Alexander Calder took to the grid for the Le Mans 24 Hours and BMW's Art Cars have provided canvases for top artists since then.
The BMW Art Car Collection was the brainchild of French racing driver Herve Poulain in 1975 who invited Calder to "design a car that married artistic excellence to an already perfect object" – in this case the 3.0 CSL Le Mans challenger. Following input from BMW motorsport director Jochen Neerpasch, the first BMW Art Car was born that year.
Over the last four decades, 17 models have been given the unique 'Art Car' treatment from artists including Andy Warhol, Roy Lichtenstein, David Hockney and Jeff Koons. Highlights include the 1979 Warhol-designed BMW M1 Group 4 car, the 1995 David Hockney BMW 850 CSi and Jeff Koon’s striking BMW M3 GT2 racer of 2010.
“The BMW Art Cars provide an exciting landmark at the interface where cars, technology, design, art and motor sport meet,” said Maximilian Schöberl, Senior Vice President of Corporate and Governmental Affairs for BMW Group.
“The 40-year history of our ‘rolling sculptures’ is as unique as the artists who created them. The BMW Art Cars are an essential element and core characteristic of our global cultural engagement,” he said.
Further presentations are set to follow later this year with exhibitions in Miami, New York and Shanghai.