Currently reading: New Volkswagen CEO Schafer to make brand "loved" again
Brand boss Thomas Schafer is also targeting more halo cars and closer relationships with Seat, Skoda and Cupra

New Volkswagen Passenger Cars CEO Thomas Schafer wants to “make VW a loved brand again”, while also fixing the software issues that have plagued the launch of the firm’s ID range of electric cars and forging closer relationships with sibling brands Seat, Skoda and Cupra

Schafer, speaking to Autocar at the launch of the new Volkswagen ID Buzz to Car of the Year jurors, outlined the three main goals he has set the brand since he took up the CEO position on 1 July, just three months after joining VW as COO from his previous position as Skoda CEO. 

The first goal is the desire to make the brand loved again.

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