The expansion of PSA's DS premium brand continues with a new mid-sized SUV called the DS 6WR
20 April 2014

A premium SUV inspired by Citroën's Wild Rubis concept, and called the DS 6WR, has been unveiled at the Beijing motor show.

The new DS 6WR, the latest model to be revealed under PSA’s new premium DS brand, promises a combination of “SUV versatility with DS sophistication and refinement”.

The DS 6WR will be introduced to the Chinese market by the end of the year, and although not confirmed for Europe, Citroen boss Frederic Banzet said that it was being considered – although there are fears it would clash with the upcoming Cactus

Power for the DS brand's first SUV comes from a choice of 1.6-litre four-cylinder engines producing 160 or 200bhp, mated to a six-speed automatic transmission.

The new SUV represents the next step for the fledgling stand-alone premium brand. Earlier this week, PSA boss Carlos Tavares said DS would be positioned apart from both Peugeot and Citroën. DS has enjoyed success in China, although expansion into other markets is likely.

It measures 4550mm long, 1860mm wide and 1610mm tall, making it slightly longer, wider but lower than the Peugeot 5008.

Features include Grip Control, which claims to optimise the available traction for the two-wheel-drive model in poor conditions, avoiding the necessity for a four-wheel drive set-up.

The SUV is equipped with 19-inch alloy wheels, a range of chrome trims and daytime running lights which are arranged in a tuning fork layout. DS logos are embossed into the side of each light cluster.

Another locally built model is planned to be unveiled in the coming months to join the DS 6WR. DS launched the DS5 in September, and the DS 5LS in March, and the brand promises an expanding network of dealers in China’s biggest cities.

Read more Beijing motor show news.

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Comments
11

15 April 2014
Looks to be like a cross between a Duster and Cashcow, maybe a bit of GLA.
Not the usually direction of the current crop of Citroens.
Why can't the French nail a good mid-size SUV. The Kalos, 4007 etc were flops and the mid size SUV market is pretty huge nowadays.

15 April 2014
One of the reasons that I, just by way of example, couldn't find an acceptable French car is the narrow choice of engines they tend to have available. Here is a premium SUV with only a choice of 1.6 engines.
Pity.

15 April 2014
An SUV with only 2WD is not an SUV. And when Land Rover, Mercedes Benz and Porsche amongst other real SUVs have height adjustable suspension, why doesn't a supposedly off road capable vehicle from the inventors of height adjustable suspension come with it? Citroen used to have a depth of engineering integrity. Now they don't even have a depth of marketing integrity. Anyone looking for a Citroen with offroad ability and useful utility is best advised to track down a BX 4WD, in Estate form. This will remind them that the company actually has worked out the engineering involved, they just can't be bothered using it because they think their customers are too stupid to notice. And that they prefer extra chrome to real design - just like a 1970s Japanese car. I can't decide if this vehicle is a new Matra Rancho or a new Datsun 120Y, one thing for sure, it's not a Citroen SUV.

20 April 2014
concinnity wrote:

An SUV with only 2WD is not an SUV. And when Land Rover, Mercedes Benz and Porsche amongst other real SUVs have height adjustable suspension, why doesn't a supposedly off road capable vehicle from the inventors of height adjustable suspension come with it? Citroen used to have a depth of engineering integrity. Now they don't even have a depth of marketing integrity. Anyone looking for a Citroen with offroad ability and useful utility is best advised to track down a BX 4WD, in Estate form. This will remind them that the company actually has worked out the engineering involved, they just can't be bothered using it because they think their customers are too stupid to notice. And that they prefer extra chrome to real design - just like a 1970s Japanese car. I can't decide if this vehicle is a new Matra Rancho or a new Datsun 120Y, one thing for sure, it's not a Citroen SUV.

The real problem is PSA group incompetence. The name of Citroën means nothing anymore,

 

I'm a disillusioned former Citroëniste.

15 April 2014
All this talk of real 4wd and bigger engines; this is not a Porsche/LandRover competitor, it makes perfect sense when no-one takes these soft-roaders off road...1.6turbo petrol pushes out 200hp, plenty enough for this car. As long as the interior is up to scratch I think this makes a lot of sense against the qashquai/ Kuga set.

17 April 2014
I get your point, which appears to be the same as mine. This is a fake offroader, like the first of them, the Rancho. But you think this is good thing while I lament the loss of Citroen's engineering integrity. They previously didn't do 'fake' ,they did honest but different. Fake is just fake.

17 April 2014
Withdrawn

17 April 2014
Citroen has to move with the times and this particular model is really only destined for the Chinese market - where it is actually a 'DS' and there is no Citroen branding at all. Remember that the intention for Citroen is that it will eventually lose the DS brand as it will be a standalone brand. Look to the Citroen Cactus if you want to see where Citroen is actually heading... Unfortunately things like Hydropneumatic suspension are all but history now - I loved the suspension and there are many that also love it - however there are lots that don't including car magazines!

20 April 2014
It's certainly great that the DS range is doing well over in China to the point that Citroen are developing models specifically for that market. However, some of them ought to stay there. To my eyes, both the DS6 WR and DS 5LR (it's getting confusing) are much too dull for Europe to have any hope of standing out as a premium offering. Perhaps it's different in China. I just hope Citroen don't neglect the European market DS range in favour of the Chinese models.


"Work hard and be nice to people"

20 April 2014
It's certainly a car I would have looked at before choosing an Evoque. Not that it really matters, it's not sold here, probably never will be and isn't available with an automatic-diesel powertrain or four wheel drive. Some reviews have praised the Grip Control system, though, so maybe the loss of 4WD isn't a massive oversight, especially in the 'soft-roader' market.

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