This is the Citroën DS 5LS, the French company’s new Chinese market flagship model.
It goes on sale in April next year and will not be sold outside of China, although it might eventually find its way to other Asian markets.
The DS 5LS is a 4.7m-long luxury saloon and is based on the same C4-derived platform as the DS5 hatchback, and is built in the same Shenzen plant, on the border with Hong Kong. The company says the car will compete with the new Audi A3 saloon and VW’s best-selling local Sagitar saloon.
In China, DS is a distinct brand from Citroën and the current DS3, 4 and 5 models are sold through 50 ‘DS Stores’, which are located in the country’s 40 largest cities. Although Citroën was one of the first western marques to establish itself in China, the brand is now inevitably associated with the huge number of Citroën taxis in the country.
The exterior of the DS 5LS is the first showing of the DS brand’s new corporate ‘DS Wings’ nose, which Citroën says was inspired by the “two chrome wings that connected the headlamps of the original, 1955, DS”.