High-riding concept hints at a new Chinese-market-only production model that is planned to go on sale in 2014
11 April 2013

This new Citroën Wild Rubis concept car shows the French manufacturer's intent to join the luxury SUV ranks with a stylish new offering.

The Wild Rubis, which formed the centrepiece of the French car maker’s presence at the Shanghai motor show, closely previews a new Chinese-market-only production model that is planned to crown Citroën’s upmarket DS brand when it goes on sale in 2014. The model is likely to take the name DSX7 Hybrid-4 into showrooms.

The car is 4.7m in length, 1.95m in width, 1.59m in height and boasts a 2.9m wheelbase. Autocar sources confirm the Wild Rubis sits on a modified version of the DS5’s platform.

It showcases a new petrol-electric hybrid drivetrain to be offered as part of a range of driveline options on the production version that will likely make its premiere at next year’s Beijing auto show.

The hybrid plug-in drivetrain comprises a transversely mounted 225bhp 1.6-litre THP petrol engine combined with a 69bhp electric motor that is positioned on the rear axle. The electric motor is powered by lithium-ion batteries that can be recharged from a domestic socket. The two power sources give Wild Rubis four-wheel drive capability.

Wild Rubis can run in full-electric mode, with zero emissions, over a range of 31 miles. The electric motor also provides a boost function when the driver acclerates hard, augmenting the petrol unit to provide at total of 291bhp. The car is also capable of 43g/km of CO2 emissions in its most frugal driving modes.

The concept automatically switches to four-wheel-drive mode when it senses that grip conditions are poor, although the driver can also deploy 4WD manually.

Citroën’s design boss Thierry Metroz, told Autocar he is particularly proud of the car’s detailing. The car’s light elements retract behind glass when not needed and the 3D taillights are shaped to show the DS logo. The bright roof rails descend to define the rear end shape of car.

The new Citroën SUV is similar in size to the Volkswagen Touareg – just one of a number of established luxury SUV offerings Citroën development Pierre Monferrini counts among the rivals for the production version of the Wild Rubis, which is planned to be produced in co-operation with Citroën’s Chinese-based joint-venture partner, Dongfeng.

Plans are to initially offer the production version of the Wild Rubis exclusively in China. However, Citroën suggests it may also be added to its European line-up as part of plans to position the company’s DS brand against the likes of Audi, BMW and Volkswagen.

The Wild Rubis, which hints at a Citroën DS SUV, is likely to evolve into one of three new DS models. Citroën will launch the next DS model – a C-segment saloon – in early 2015, followed by a big saloon tipped to carry a DS6 badge.

The DS range has been hugely successful for Citroën which has sold 300,000 models in 30 months. The DS3 represents two-thirds of that total, with the remaining shared between the DS4 and DS5.

Click here for more Shanghai motor show 2013 news.

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Comments
23

11 April 2013

I know that China likes big and luxurious cars, but this is the second intriguing DS model that's not making it to Europe. Surely there's a market for a car like this in Europe as well.

11 April 2013

More like hideous, still I suppose someone might like it, doesn't matter anyway with govt money to prop them up.

I wonder what Andre would think of this

11 April 2013

As far as styling goes - sorry Brian245 - but this is way better than anything local (Chinese) such as Ssangyong or BYD etc have or are producing. It is also a damn sight more interesting in appearance that the VW Toe Rag which is just another brick on wheels.

The only things other than this are - will it have the standard terrible reliability of European made Citroens or will making it in China fix those gremlins? And, this has to be another nail in the very exposed coffin of PSA group in France/Belgium. Manufacturing in China will be considerably cheaper than a fully home grown unit.

Would I buy it? No - but thats because my experience with Citrooen (apart from a real SM ,many years ago - but even that was iffy) has erroded to zero minus from both present and previous C5 models, which are/were absolutely terrible 

what's life without imagination

11 April 2013

I personally love the pictures shown of this new DS Concept with styling very close to the 'Numero 9 Concept'. The concept shows a natural progression of the DS range. If Citroen can continue to develop their range with a true distinction between the 'C' range and 'DS' ranges then they truly are on to a winner. Thankfully it is not everyone's cup-of-tea and they offer something different to other mainstream manufacturers. It would truly be a shame if they didn't offer it in Europe. 

Have never experienced reliability issues with Citroens myself, or know of any Citroen owners who have suffered. Sometimes I think it is a bit of an outdated opinion. Have always known them to be reliable in my eyes. 

@brian245 - Us Brits tried propping up our car industry and look where that got us. If they want to help their car industry I'm more than happy for them to do so. Just goes to show that when the French and Germans do it they are so much more successful. I think Andre wouldn't mind that much.

11 April 2013

[quote=BenC30

Have never experienced reliability issues with Citroens myself, or know of any Citroen owners who have suffered. Sometimes I think it is a bit of an outdated opinion. Have always known them to be reliable in my eyes.

[/quote]

Just so!

11 April 2013

I've just imported my 2001 Xsara into the UK - a car that I literally haven't touched mechanically for five years other than oil and filter changes, and which has been kept at a coastal desert location. To pass a UK MOT? Replace rear brake pipes. Obviously, for its age and mileage, it had some advisories but I don't reckon that's too bad. I had to change the headlamps because they had become opaque with the sand and sun but that's not a reliability issue. The heater doesn't work because it hasn't been used for 5 years an it's still so dusty inside the engine bay that when it rains, it leaves a red stain on the ground where it's been parked.

To be honest, I hear this thing about Citroëns being unreliable over and over but I've never had one strand me by the roadside in 36 years of driving them (unless you count my stupidly not tightening the sump plug and losing all the oil on one occasion - again, hardly the car's fault). Can't say that about the handful of VWs or Renaults that I've had.

11 April 2013

Phinehas wrote:

To be honest, I hear this thing about Citroëns being unreliable over and over but I've never had one strand me by the roadside in 36 years of driving them

First law of black propaganda is to repeat one simple thing over and over again. It then develops a life of its own.

12 April 2013

Flatus senex wrote:

First law of black propaganda is to repeat one simple thing over and over again. It then develops a life of its own.

Maybe repeating the unreliability mantra could be something, like typing entirely in capitals, that can be used to identify those who aspire to have half a clue.

11 April 2013

You might want to check that caption.

 

11 April 2013

kraftwerk wrote:

You might want to check that caption.

 

Oops! That's a clanger and a half!

Also, pic 8 talks about the grill flowing into the LED lights made up of 3 lighting modules. I swear I can see 4...

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