Morning. How much are you enjoying the future? I must say I’m finding the absence of anti-gravity cars and self-tying shoelaces slightly frustrating.
This is not the 2020 we were sold by past versions of ourselves, is it? We’re all still using wheels, turning our own lights on and off and dropping bombs on each other, and our grand contribution towards having the kind of lifestyle previewed in The Jetsons is that we’ve invented various devices on which we can argue with people we’ve never met. I’ll be honest: so far, the future feels quite a lot like the past.
Could it have been so different? What hopes did we have coming into the past decade? Well, here’s a thing. By chance, I had to reboot an aged computer over Christmas, to try to download some software that would fix an inert steering wheel for a PlayStation (why I thought this complex procedure might work when our shoelaces can’t even tie themselves yet is anyone’s guess), but on it I found some words I’d written for this magazine in 2009.
They were about cars designed in that decade. I don’t remember writing them or the story itself, but it must have been late in the year, and some kind of feature about the most important or interesting cars of the decade, and what they’d mean going into the next 10 years. I thought the Tesla Roadster and Tata Nano were the most interesting cars of the early 2000s but also thought that one had much more of a future than the other at the time, because it was the one with the more obvious plan in place. It was the Tata.
The hope for the Nano was that it would mobilise the nation – India – where it was conceived. Tata intended to sell around 250,000 a year of these cheap (equivalent to £1700 at launch) and basic vehicles, to get people off incredibly dangerous motorcycles and into slightly less dangerous small cars. In the end, it didn’t pan out like that. Around 70,000 were sold in its first year, but used cars of the same price had more kudos and interior space than the Nano and that’s where India’s middle classes opted to put their money instead. Ultimately, only 300,000 were made in total before the plug was finally pulled on Nano production in 2018.