The ‘Co’ in Geely’s new car brand Lynk&Co doesn’t stand for company; it stands for connected. To that end, all of the brand’s models will feature ‘the world’s first in-car share button’.

How very millennial. But, wait, come back! The share button you’ll find in Lynk&Co's 02 isn’t actually about sticking selfies on social media; it’s a key part of the new firm’s subscription system.

While you will be able to buy a Lynk&Co car outright, the company’s primary sales route will be a subscription service – also used by sister firm Volvo’s sub-brand Polestar - that in effect offers short-term leasing for a minimal commitment. Think Netflix or Spotify for cars (yes, how very millennial).