Right now, the short answer to the question of whether there will be a Cupra version of the new Seat Ibiza appears to be ‘maybe’, but don’t hold your breath.
Sales of supermini-based hot hatchbacks aren't exactly booming and are confined to only a handful of European countries, of which the UK is one of the most important.
Seat knows it has a loyal Cupra buyer base in the UK, but boss Luca de Meo is taking a hard-nosed approach to investment in future models, driven by his desire to keep Seat profitable after eight years of losses. "Every new model has to have a solid business case," one insider told Autocar.
On the other hand, Seat also recognises that a halo model for the Ibiza is important. The Ibiza has sold a very solid 20,000 units a year in the UK - 40% of them three-doors - in its current generation. That's in no small part due to its sporty image, which appeals to young Ibiza buyers and is partly cultivated by the Cupra.