The 2017 Seat Ibiza has been revealed, so we caught up Richard Harrison, managing director of Seat UK, to discuss the impact the Ibiza will have on the company.
What is the new Ibiza’s primary focus?
“The brief for design was to make the best-looking car in the class. It’s a Seat so it retains a sporty, dynamic edge and, for us, it’s about finding the balance for getting the heart racing while offering practicality and usability. It has to be fun to drive and yet is a quality product that offers function and utility.”
What impact do you expect the new Ibiza to have on Seat’s success?
“The new Ibiza is a huge change and it’s got enormous potential to draw in new customers. Ibiza has traditionally appealed to young-at-heart buyers with its sporty looks and feel, but with the new flagship trim called Xcellence, the new car gives us an opportunity to broaden our audience further, particularly for customers wanting comfort, style and technology.”
The Leon has just overtaken the Ibiza as Seat’s best-seller, will the new car reverse that?