The most obvious question that immediately presents itself about the new Vantage is to do with value for money.
Given that you can still buy examples of the outgoing generation for little more than £90k, is £120k too much to expect people to pay?
It’s certainly a big leap for the Vantage to take. But, while I dare say some fans of the old car may be discouraged by the price of the new one, Aston Martin’s pricing is at least pretty competitive. If you want a Mercedes-AMG GT S with the same power as the Vantage instead, you’ll save less than £10,000. The cheapest Porsche 911 Turbo’s pricier still, as is the cheapest Audi R8 – while Ferrari’s new Portofino is likely to cost more than £150k.