We’ve known it’s been coming for years, but it’s still hard to make sense of the concept of a Lamborghini SUV.

After all, a key appeal of any SUV – even a 641bhp ‘super SUV’, such as the newly unveiled Urus – is practicality. Lamborghini is not a firm known for being practical or sensible; it has a long, proud history of not making much sense.

Lamborghini Urus revealed: full details and pictures

This is a company established to make sports cars by someone whose previous manufacturing experience was in tractors; whose founder, Ferruccio Lamborghini, wanted to take on Ferrari but thought motorsport a waste of time and money.

A company that names its cars after bulls with the occasional exception, such as the Countach, which is derived from a regional Italian swear word. 

A company with a lucrative sideline in selling engines for powerboat racers. One that developed a military-grade off-roader, failed to sell it to the military and then decided to sell the beast to the public as the lumbering, gas-guzzling LM002

Autocar drives a Lamborghini LM002

And this is a company capable of blending high-tech engineering and theatrical Italian flair to create supercars capable of shattering lap records everywhere they go – including, with the Huracán Performante, Autocar’s road test handling circuit.

Lamborghini is the automotive equivalent of a big-haired 1970s heavy metal band: it is brilliant precisely because it teeters on the edge of ostentatious self-parody.

And now it’s built what is, underneath that sculpted body and 641bhp engine, a practical, high-riding SUV. Heck, Lamborghini’s press materials even make much of sensible features such as a 616-litre boot and Isofix points.

Doesn’t make sense, does it? Except it absolutely does.

Comment: will the Urus handle like a true Lamborghini?