What is the Wörthersee Treffen really like? That’s one of the hardest questions I’ve had to answer, from both colleagues and interested friends alike. 

I’ve now had nearly five days since returning to try and sum the annual Volkswagen festival in Austria for this piece, but I’ve simply not been able to.

Truth be told, it’s not like anything. It’s sort of like a music festival, but for displaying cars, and sort of like a rowdy European party town - think Kavos or similar - but also not. 

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That’s the trouble; it’s so hard to define, so let’s break the event down into its basic elements.


The cars of Wörthersee are like no other. Where else would you find a slammed, rat-rod Mk2 Volkswagen Golf rubbing shoulders with a concours-worthy classic Volkswagen Beetle, complete with vintage skis, rubbing shoulders with a leather-wrapped Audi S4

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