What is the Wörthersee Treffen really like? That’s one of the hardest questions I’ve had to answer, from both colleagues and interested friends alike. 

I’ve now had nearly five days since returning to try and sum the annual Volkswagen festival in Austria for this piece, but I’ve simply not been able to.

Truth be told, it’s not like anything. It’s sort of like a music festival, but for displaying cars, and sort of like a rowdy European party town - think Kavos or similar - but also not. 

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That’s the trouble; it’s so hard to define, so let’s break the event down into its basic elements.

Cars

The cars of Wörthersee are like no other. Where else would you find a slammed, rat-rod Mk2 Volkswagen Golf rubbing shoulders with a concours-worthy classic Volkswagen Beetle, complete with vintage skis, rubbing shoulders with a leather-wrapped Audi S4

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Location

Nestled in the mountainous and sun-bathed south of Austria, Reifnitz - on the shore of the Wörthersee lake - is a picture-perfect Alpine town. The only clue as to the town’s significance is its statue of a Mk2 Golf GTI.