Hosting a motor show is a tough business. The big names are well entrenched, with the likes of Geneva, Los Angeles, Tokyo, Paris and Frankfurt being the ones that immediately spring to mind. But given that London hasn’t had what could be referred to as a headline-grabbing show since 1999, even with the UK’s car industry in rude health at the moment, this is a tricky market to enter.
For now, the Istanbul motor show is largely a local affair, designed to take the cars that have made their global debuts elsewhere and show them to the Turkish fans and buyers. The 2015 show, for example, only played host to two world premieres, and not exactly glamorous ones at that. Despite this, the organisers behind the show are hoping that the next one in 2017 will be a truly international event, attended by a host of journalists around the world, coming to get their first glimpse of the latest production and concept cars.
There were a few signs at this year’s show that this could happen, and what was said by the executives at the press conferences of the two cars making their global debuts should give the Istanbul show-goer hope.