What is the Wörthersee Treffen really like? That’s one of the hardest questions I’ve had to answer, from both colleagues and interested friends alike. 

I’ve now had nearly five days since returning to try and sum the annual Volkswagen festival in Austria for this piece, but I’ve simply not been able to.

Truth be told, it’s not like anything. It’s sort of like a music festival, but for displaying cars, and sort of like a rowdy European party town - think Kavos or similar - but also not.