There we were, in a run-of-the-mill Toyota press conference the day after the Tokyo motor show.
The jet lag was taking its toll, and the room of 200-or-so hacks were weary the day after the day before.
But out popped two statements, said in such a matter-of-fact way that anyone could have been forgiven for missing their significance. Each, however, has the potential to be world-changing, at least in the world of cars.
First up, was the revelation that Toyota’s research into solid state battery tech is far in advance of where we’d previously believed. So much so, in fact, that it is preparing to productionise it by 2025 at the latest.
Solid state batteries have long been the holy grail of battery tech - smaller, lighter, more power dense and potentially cheaper than today’s batteries. In fact, they have existed for some time, but been too unstable to mass produce. No more, reckoned Toyota - with the spokesman adding that, by the way, Toyota holds more patents on the tech than anyone, and intends to beat every other car maker to having them on sale.
And, then, the sucker punch: another expert revealed that, by 2025, Toyota expects to have developed a hydrogen fuel cell stack that can be put in a car and sold for the same price as the equivalent hybrid.
Previously, it had been thought that hydrogen technology was decades from being cost-effective. Toyota, it turns out, thinks very differently - although it again chose to reveal its ambitions in a matter-of-fact castaway line. Hydrogen cars, lest you forget, have the benefit of being refuellable in minutes rather than hours and a fuel source that can be taxed as fuel is today (albeit the same - if not greater - infrastructure issues as electric vehicles).
If those predictions ring true, it suggests that Toyota is well-placed to take the lead in the two of the key technologies that will shape the future of the car. Quite why it wanted to say that, but not shout about it on the largest stage is has every two years at the show, is a mystery. However, we’d all be making a mistake to overlook the significance of what was said just because the volume wasn’t turned up to 11.