There’s definitely confidence oozing out of AMG, right now, which is run by the highly-effective Tobias Moers; at the Paris motor show unveiling of the AMG GT Roadster and high-performance 577bhp GT C coupe, Mercedes Board members were lining-up to speak alongside Moers, including outgoing R&D boss Thomas Weber, who will be replaced at the end of this year by Kallenius.
There is no surer sign of confidence than the announcement of a headline-grabbing hypercar, in AMG’s case with the unique proposition of a 1000bhp road-legal hybrid-powertrain said to be lifted straight out of the GP-winning F1 car.
Today AMG’s success is built on two pillars: the performance versions of mainstream Mercedes cars and the GT supercar, the 450bhp-plus two-seater priced from £95k and aimed at high-end Porsche 911 models.
The GT range is being rapidly expanded with a new Roadster model and a performance C model – C for ‘clearly visible genes’, apparently.
Taking a leaf out of Porsche’s ‘how to’ book on launching multiple 911 variants, the GT range is bewildering complex with at least four different engine outputs from the 4.0-litre twin-turbo V8, two body styles and two different rear-axle configurations: standard and wide-track.
AMG is coy about sales and production of the GT, but numbers from industry analysts JATO suggest the GT is doing very well, but has a long way to go to match the Porsche 911.
In Europe the GT sold 1914 units in the first half of 2016 - a 12% increase - and it remains ahead of the SL (1343 units), Bentley Continental (1144), BMW i8 (1105) and Audi R8 (1054).
But the 911 stands head and-shoulders above the field with 11,701 European sales in the same period.
Overall, Porsche is in another class of its own with a unique range of own-badge products – which AMG has yet to match – and sales in six-figure numbers.
But if the GT can start to close the gap and AMG gets even more ambitious, who knows what the future might hold for Aufrect Melcher Grossaspach?