Nowhere are the contrasts on display at the Goodwood Festival of Speed more in evidence than the cossetting, leather-lined cockpit of Morgan’s handsome new Aero 8. Twenty-four hours earlier I was trussed up in full-harness belts in the focused-for-action Nissan Juke-R 2.0 cockpit.

Relaxing in the sun, with the roof down and the Aero 8’s 370bhp 4.8-litre BMW V8 engine burbling purposefully, this is motoring in a different style and sums up Morgan’s appeal in a nutshell: modern running gear clothed in seductive bodywork with a louvred bonnet and 1930s-style running boards.

If the styling looks familiar, that’s because the front end is borrowed straight from the wonderfully art deco Aeromax, but from the A-pillars back the sheetmetal is all-new from Jonathan Wells, Morgan’s talented young design chief.

Wells’ main work has been to create curvaceous new rear wings and bootline capable of packaging the twin-layer mohair roof to fold flat, seamlessly with the rear bodywork, a first for Morgan, whose soft-tops usually sit proud, pram-style. "We’re very pleased with the result," Wells beams. A clever design feature is the rear-hinging luggage cover, which doubles up as the tonneau cover for the roof.