You don't have to work too hard to find examples of PSA Peugeot Citroën's remarkable return to good health under the stewardship of CEO Carlos Tavares, who took on what appeared to be a poisoned chalice in 2014 but has since been turned into the standard bearer of the mass market car makers.
So rapid has been the company's turnaround, in fact, that Tavares's original recovery plan, codenamed 'Back in the Race', completed all of its objectives at the conclusion of 2015 - two years early. As a consequence, next Tuesday, 5 April, Tavares will be back on stage unveiling his next six-year plan, called 'Push to Pass' in another homage to the racing world, this time symbolically referencing the boost button used by some series to unleash the full potential of the cars.
Reduced costs, new efficiencies, increased sales - including a new pick-up truck, expected to be announced very soon - and a smattering good fortune with currency rates underpin the revival, which in turn highlights the staggeringly fine line between deep troughs and mountainous peaks in the car industry. In 2012 PSA lost £3 billion; last year it made £1.5bn. It has not been achieved without considerable pain (job losses, pay freezes and pay cuts headlined) but the result is a company that can be proud of itself again.