Speaking at the launch of the mid-sized Citroën Dispatch and Peugeot Expert vans today, both Peugeot boss Maxime Picat and the CEO of PSA Europe, Denis Martin, fended off questions about joining the pick-up market, saying an announcement was due next week.
On 5 April, PSA Peugeot Citroën is expected to reveal a six-year growth plan under the working name 'Push to Pass', a reference to the boost button on some race cars that allows them to achieve maximum performance for short periods in order to overtake. A pick-up truck is expected to be part of that strategy.
It is unlikely that PSA would develop such a vehicle alone, because sales volumes in the sector do not justify the investment costs. As such, it is likely to reveal a joint venture with either Toyota, with whom it is building the Proace as a sister vehicle to the Dispatch and Expert, or Fiat, with which it is already working on the joint Fiat Ducato, Peugeot Boxer and Citroën Jumper project.