Smart’s been a problem child for Daimler. Even though it’s one of the newest car companies, it’s already been through failed joint ventures, models cancelled at the last minute and huge underperformance. No doubt that millions – if not billions – of euros have gone west as well.

But Merc has stuck with it. After all, it’s a brand that does make sense. Increasing attention on sustainable transport plays right into Smart’s hands. it also has the potential to attract a certain type of trendy, urban and younger buyer than Mercedes could ever hope to.