The departure of Luca Cordero di Montezemolo has been on the cards for a while - not least since it's six years since the F1 team won a world championship and Italy's Tifosi are notorious for their impatience and sense of entitlement.
In the end, however, it's not the racing team's problems that have done for the man who at times seemed to be styling himself as the latter-day Enzo.
It is Montezemolo's insistence on maintaining a traditional shape for Ferrari - as an independent company with mostly separate engineering, finances and annual production restricted to 7000-8000 cars a year that has brought the turmoil
Fiat supremo Sergio Marchionne has grown steadily more impatient with what he sees as Montezemolo's intransigence when it comes to making maximum commercial use of the Ferrari name to the benefit of the whole Fiat-Chrysler group.
The rate of growth of VW's Lamborghini organisation - and the prominence of its on-message, youthful management - has shaded Ferrari, for all its power and prominence, in recent years, and Marchionne wants some of that. Today would not be too soon