Interestingly PSA’s chairman, Carlos Tavares, doesn’t think his company is quite there yet but reckons he can make it happen.
"My ambition is for Peugeots to be as good as Volkswagens and to sell at the same price," he told Autocar. "We have a great product, good brand values and great engineering and the facts will speak for themselves. Hopefully the stars will align and the customers will get it."
Maybe he has a point. The word is that recent models such as the Peugeot 2008 and the 308, given a fillip from winning the European Car of the Year award, are selling well and commanding good prices in dealers.