Citroen people won’t like me saying it, but the Cactus concept is surely proof that adversity can spark the greatest innovation. 

The official line is that the success of DS branded models demonstrated the need to stand out from the crowd, forcing a rethink of how the more mainstream ‘C’ branded models were being created.

The truth, I suspect, is that Citroen couldn’t ignore any longer that it was being increasingly squeezed in an especially cut-throat European market. From the bottom the likes of Dacia were eating in to their sales, from the side Hyundai and Kia were making better products at comparable prices and from above the premium players were pushing down with smaller, more affordable, more aspirational offerings.