Citroën could radically overhaul all its mainstream C-line offerings in the spirit of this Citroën Cactus Concept car, revealed at the Frankfurt motor show today, and due to go on sale largely unchanged in February.
The Cactus Concept will become the Citroën C4 Cactus when it goes on sale, and be offered alongside the standard car in the same vein as the Citroën C4 Picasso. More Cactus spin-offs of existing models are expected to follow. However, if the new look is deemed a sales success, Citroën officials say that they are optimistic that Cactus cars could eventually replace more mainstream, conventional offerings.
“For now, the standard C4 has many years ahead of it in its product cycle, so we have time to evaluate the success of the Cactus line,” said Citroën boss Frederic Banzet. “However, our research suggests that it will be a sales success. We have chosen to develop a line that will be loved by some and hated by some – it is better that way than being an average choice in an overcrowded market.”
The Cactus Concept is 4.21m long, 1.75m wide and 1.53m high, but with a relatively high ride height of 21cm. It is expected to sit on the firm’s new EMP2 platform when it goes on sale. The most obvious concept touch of the show car is that its B-pillars and side and rear windows have been removed to focus attention on the radical interior. They will be in place for production.
“We think that some of the established automotive design standards of today are lacking,” said Cactus design manager Mark Lloyd, who helped launch the hugely successful DS brand. "We wanted to reduce the complexity of living with a car and make interaction with the car less stressful. Simplicity and elegance were the goals. Citroën should be about innovation and well-being; this car is our manifesto for that.