A one-off, highly customised ‘coachbuilt’ Rolls-Royce, developed over the course of four years through the brand’s design team working direct with the buyer – and costing a reported £10 million. So what do you make of Sweptail, then?

The reaction (there has been plenty) has been mixed. Some reckon it’s an overly brash, overly extravagant design – after all, it does have a built-in champagne bottle dispenser. Then again, plenty of people reckon it isn’t showy enough – that, for such a hefty price tag, they’d want a one-off to stand further apart from a ‘normal’ Rolls-Royce.