Richard Noble and Andy Green are after the Land Speed Record again with their new Bloodhound SSC project and there is a huge temptation to say: ‘So what!’

They’ll be breaking a record they already hold and the only plausible challenger anywhere on the horizon died in Steve Fossett’s plane wreck. And as for 1050mph? It has a certain numerical resonance in the UK and US but in most other countries of the world, it is entirely meaningless.

Yet I can feel already the excitement welling up in me about an attempt that, if everything goes according to plan - which it hardly ever does in LSR attempts - is at least three years away.

Green and Noble say they’re doing it to inspire a new generation of engineers and I’m sure that’s a very noble cause, but for me being the fastest man on earth is simply the most heroic thing you can do on four wheels.