Alpine is seeking investment in its Formula 1 team to fast-track the development and global sales of its future road cars, Autocar can reveal.
The cash injection is believed to be being sought to accelerate Alpine’s plans to rapidly grow from a single-model, sports-car-only brand with a Europe-centric audience to a fully electrified Porsche rival with global appeal.
Alpine has already committed to replacing its lauded Alpine A110 sports car, as well as launching a Renault 5-based hot hatchback and a rakish-roofed sporting crossover by 2026 in a plan formulated under the leadership of CEO Luca de Meo, and last month also confirmed ambitions to launch luxury sports car EVs in the D- and E-segments.
Significantly, the SUV and two luxury sports cars are likely to be aimed at winning acclaim beyond Alpine’s heartland in Europe, most significantly in North America and China. As well as helping fund the vehicle developments, it is believed that Alpine also hopes an investor could be a strategic partner in helping it establish footholds in these territories faster than it could achieve by itself if it had to set up an operation from scratch.
Alpine CEO Laurent Rossi has previously talked about expanding the brand’s global reach by “four to five times” - a significant and costly undertaking.
This raises the prospect of a deal with Lotus, which has similarly ambitious plans to grow its network and sales figures, and its owner Geely, which recently entered into a joint venture with Renault to continue making combustion engines. Alpine is already working with Lotus on the joint development of the A110 successor, as well as also exploring “the development of a joint services offer combining their engineering expertise”.
Furthermore, when Alpine and Lotus announced their initial collaboration on the A110 successor last year, they also said that they would undertake “a collaboration to leverage Alpine’s motorsport platform covering Formula 1 to Endurance”, suggesting that the motorsport activities of the French brand were of interest to Lotus and its owner Geely.
However, Autocar has been cautioned about assuming the deal will be between these two parties, most notably as it is not clear how Lotus could co-brand an F1 team with Alpine. Nevertheless, the deal would give Geely a foothold in the sport’s top category and give it the option of potentially taking over the team at a future date.
Autocar sources insist that no deal is done, and that Alpine is open to investment from any party, ranging from another manufacturer with complementary goals such as Lotus, through to taking on investors who are excited by the potential of the F1 programme, both from a marketing perspective and from the growing value of teams as profit centres as a result of the recent cost cap initiative.
