VW’s brand engineers have a hell of a job. Carefully plotting the development and core values of four brands (VW, Audi, Skoda and Seat) and making each of them viable, individual and self-sufficient is a monumental task that would have many car makers floundering. But they’ve done a magnificent job of diversifying the VW portfolio and providing each brand with a decidedly different raison d’être.
However, one interface remains fuzzy – the gulf between Seat and Skoda isn’t as wide as VW would like. Seat should be more desirable, with superior materials quality and refinement. But a question remains, if ‘auto emoción’ is still its tagline, why have Skodas felt stronger of spirit lately than Seats? Seat is left to trade on promises of a sporting drive and a more inspired product.
It’s a question I asked myself while staring at the odd-looking boot of the new Toledo. It looks weird – part Renault Vel Satis, part Wolseley Hornet (which was basically a Mini with a protruding boot). And ‘weird’ isn’t a great adjective for a car company that desperately lacks a clear image in the UK. What Seat needs is sleek, raw cars that can back its claim to be a sporty brand. There’s nothing sleek and raw in the look of that boot.
Forget everything from the C-pillars back and concentrate on the bodywork in front of the curved rear glass (which is also weird), because from the rear wheel arches forward, the Toledo looks just like an Altea. If you’re being tailed by a Toledo, you’ll find it impossible to distinguish the two. In fact all of the bodywork ahead of the C-pillars is identical to the Altea’s, which means the same swept-back headlights, oversized grille and ‘dynamic line’, which runs the length of the body and integrates well with the bulge of the rear wheelarch.