AMG’s interpretation of the Mercedes-Benz GLC Coupé is as prominent at the kerbside as it is inimitable in its whimsical conception. Few cars combine a commanding view of the road ahead with such a devastating turn of controlled cross-country pace, and for sheer bombast, the V8 accompaniment goes unchallenged by anything the more affordable side of a full-blown supercar.

True, these are relatively simplistic attributes, but so persuasive is the manner in which the GLC delivers them that their collective effect will effortlessly part from a target audience funds that would secure any number of rivals.

Charisma and performance appeal, but ultimately the GLC 63 comes up short

That’s just as well, because this car trades unreservedly on the intensity of its superficial appeal. From within the dated cabin, there’s little to suggest those who’ve bought a Macan or are awaiting their Stelvio Quadrifoglio should feel any regret, and Mercedes would do well to ensure this car’s eventual replacement provides better competition for its rivals in terms of ride quality.

It’s this, along with an interior unbefitting of a car of this price, that prevents the charismatic GLC63 S 4Matic+ from challenging the very best in this class.

What Car? New Car Buyer marketplace