What is it?
You have to hand it to Kia. Operating from a separate building to the enthusiast radar not long ago, it recently put a competitive sports saloon into production and now threatens to break ground in more progressive fashion.
And how. While the rear-driven halo atop the Stinger GT-S still glows brightly here at Autocar, in a broader context there can be no doubt almost 300 miles of WLTP-certified electric range and an asking price close to £30,000 is more momentous.
That is what the new e-Niro crossover offers. Granted, it does not redefine the EV proposition in any singularly remarkable way. Sister brand Hyundai recently launched a version of the Kona with the same powertrain and for a similar price. The Tesla Model S is still a benchmark for range and will do 334 miles even in entry-level ‘75D’ form, while the excellent Nissan Leaf asks less of your finances than the newcomer.
But the Kona has a substantially smaller boot than the Kia, limiting its appeal as a practical family crossover. Similarly, you will pay £70,000 to join the Tesla troop and even in its second generation the Leaf requires cable action after just 168 miles. In light of this, the e-Niro is surely the Goldilocks option.