Hyundai says that some 31 percent of its buyers choose one of its models primarily because of the car’s styling – two percent above the industry average. Which, if accurate, is no bad reflection on the way its cars look.
The i10 is the first time that the company’s latest design language has stretched this far down the food chain, though, and it’s reflected in a city car that’s rather more stylish than the i10’s otherwise appealing predecessor.
The dimensions are, just about, still city car, but there’s less boxy functionality about the shape than before. The roof is 40mm lower than in the outgoing i10, while the length is up by some 80mm to 3665mm, despite the wheelbase (2385mm) only increasing by 5mm. You can blame an increased front overhang and pedestrian impact regulations for some of that.
Beneath the skin, the platform is all new and, like the powertrain, is designed and engineered in Europe. Built here, too. The engineering centre is in Rüsselsheim, Germany (it’s also the city where Adam Opel made his first sewing machine), and the i10 is built in Ízmit, Turkey.
New it might be, though, beyond intelligent material choices to reduce material weight and cost, you don’t get too much that’s fancy at this end of the market. The i10 has a steel monocoque with MacPherson struts at the front end, and a torsion beam at the rear.