The Audi A7 is reasonably well priced against rivals such as the BMW 6 Series Gran Coupé and Mercedes-Benz CLS 350 d, especially when typical dealer discounts of around 10 percent are factored into the buying equation.
All engines are usefully economical given their outputs, but we'd steer the vast majority of buyers towards the diesels. The economy minded will prefer the lower powered unit, but we'd urge buyers looking for an Audi A7 with the performance to match its looks to at least test drive the more potent 3.0 TDI.
Given the A7’s performance, size and weight, the 268bhp 3.0 TDI's CO2 emissions are very competitive and result in benefit-in-kind exposure of usefully less than all rivals except the Mercedes-Benz CLS. Strong residual value forecasts help its case, too. Fuel consumption during our own, spirited tests of 31.4mpg is slightly better than the class average, too, although it's somewhat off the claimed figures.
It’s easy to be tempted by the A7’s options list, especially if you’re a gizmo fan. For example, when Navigation Plus is specified, the adaptive headlamps alter their light patterns to suit the nature of the road. An excellent Bose stereo system can be specified, but the Bang & Olufsen Advanced Sound System, with tweeters that rise from the dashboard, is worth paying the extra for. As is MMI Touch; you can control Audi’s Multi Media Interface with a touch-sensitive panel you ‘write’ characters on to. However, these options do not hold their value well.