Currently reading: DS design chief vows to ditch touchscreens for future models
Thierry Métroz says covering dashboards in screens is “a little bit stupid” and vows to "revolutionise" interiors

The chief designer of French premium brand DS wants to delete all screens from the interior of future cars, because they’re “not very sexy”.

Thierry Métroz said he and the DS team are looking to “revolutionise” the interiors of the brand as the current trend to have a lot of screens is “a little bit stupid”.

“Our target is to delete all the screens in our future interiors”, he said. “The problem with the screen is when you switch off your screen, you’re just left with a rectangular black surface with all the fingerprints. It's not very sexy; it's not very luxury.”

He added: “It's a big trend at the moment to have [a lot of] screens, but I think it's a little bit stupid, because in fact to have not any more dashboard, only a big screen, isn't our philosophy inside DS.”

Métroz said DS is looking at what new technology could replace the now-customary screen, adding that he wants to use something “less intrusive” that adds “more serenity”.

“Of course we need to deliver the information for the driver,” he added. “It's a big challenge.”

Métroz also hinted at what future DS models could look like, as the brand looks to become electric-only from 2024.

Currently, its models are defined by a large front grille, as seen on the recently revealed DS 7, but electric cars don’t need a front air intake.

Métroz said this gave designers “more freedom” with a new part of the car to design.

He pointed to the 2020 DS Aero Sport Lounge concept as what the future is expected to hold for the brand, adding that a big design focus is on lighting up the front-mounted DS badge.

Ds aero sport lounge concept front

“We have a free surface to imagine a new design,” he said. "It's an opportunity for us to reinforce the front light signature.

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"[Currently] we're working only with the headlamps, but now we have the opportunity to design the lights all around the emblem and to create a new light effect on the front end.

“It's a very exciting moment for designers.”

Will Rimell

Will Rimell
Title: Deputy news editor

Will is a journalist with more than eight years experience in roles that range from news reporter to editor. He joined Autocar in 2022 as deputy news editor, moving from a local news background.

In his current role as deputy news editor, Will’s focus is with Autocar and Autocar Business; he also manages Haymarket's aftermarket publication CAT.

Writing is, of course, a big part of his role too. Stories come in many forms, from interviewing top executives, reporting from car launches, and unearthing exclusives.

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QuestionEverything 30 June 2022
Reducing the reliance of touchscreens should be the focus of all manufacturers. I'm an ergonomist & decades of human factors research has been completely ignored by nearly all the manufacturers lately. They're making really terrible decisions with their interface designs. It's shocking how they sign them off. Tesla may have clever battery technology but it's like they have never even heard of ergonomics. Who thought that having to use a touchscreen to open the glove compartment was good design? Woeful.
MisterMR44 28 June 2022

I agree with @xxxx. Screens aren't a problem... but putting essential controls on them such as climate and volume is just not sensible. Just bring back buttons. And not those daft capacitive touch ones either. Worst thing Mercedes-Benz have done is replace nice solid tactile buttons and rotary controllers with these cheap looking plastic swipe controls on the centre console and worse, the steering wheel.

xxxx 28 June 2022

Screens aren't the problem in the way way dials aren't a problem. What is a problem is the  removal of buttons, are you listening VW, Volvo etc